Anthon Radev Logo

Interactive Smart‑Home Banners for Gira

Interactive smart‑home banner campaign for a German manufacturer. The client provided the product visuals, and my task was to keep the design clean, precise and true to the original artwork while transforming static assets into lightweight HTML5 banners with subtle interaction. The project included multiple formats and variations, with challenges around maintaining visual fidelity, ensuring smooth animation, and keeping performance optimized across different placements.

One of the main challenges was integrating interaction without altering the original product photography. For the funding banners, I implemented a smooth 0→15% counter animation that reinforces the campaign message while keeping the layout minimal. The banners were built in Adobe Animate and refined in Photoshop to ensure crisp rendering and consistent color across all formats.

Another part of the campaign focused on blinds control. Here the challenge was to simulate the movement of window blinds using only a shadow animation triggered on hover. The interaction had to feel natural, subtle and aligned with the product’s physical behavior, while remaining lightweight for ad‑network delivery.

The campaign required multiple sizes, including tall placements such as 160×600. Maintaining animation smoothness and visual clarity across different aspect ratios was a key part of the workflow. All banners were optimized for fast loading and consistent playback across browsers and devices.

Technologies Used

Adobe Animate — Adobe Photoshop — HTML5 Canvas — Lightweight JS Interaction

This project is presented for portfolio demonstration purposes only. All product imagery, trademarks, and brand assets belong to Gira and are used here strictly as part of showcasing interactive banner development work.

Next Project Back to All Projects